On-page SEO strategies – checklist for beginners
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On-page SEO strategies – checklist for beginners

It takes approx. 5 minutes to read this article

Search engines like Google make it clear that in order to rank well, you need to focus on your website’s content and structure. What they don’t tell you is how to do this right the first time, especially if you’re just starting out. If you want to get your website ranking at the top of search results, there are certain things you need to keep in mind before posting your content online. 

Why you can’t get success without optimization?

If you’re not using on-page optimization strategies, you’re missing out on a major opportunity to improve your website’s search engine rankings. On-page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It’s one of the most cost-effective ways to market your business or product online since it involves no other costs than time invested by human labor.

How does Google evaluate my website? 

Google looks at a variety of factors when determining how to rank your website. These include things like the quality of your content, the number and quality of links pointing to your site, and your overall website design and user experience. By focusing on these factors, you can improve your website’s ranking in search results. However, to have something to boast about, you should take care of solid findaments, hence the services SEO.

Take care of your foundations

Meta title

Your meta title is one of the most important on-page factors. It tells search engines and potential visitors what your page is about. Keep it short – longer titles will be truncated in search engine results pages (60 characters is the best). Use keywords that relate to your business or industry, as well as synonyms or other words that people might use when searching for you online. 

Meta description

Here we have a place for a synthetic description of our website, which is not only important information for users, but above all for web robots. Here, the recommended length is between 150 and 160 characters, and it is also worth using keywords. In addition, this text should be grammatically correct in order to be appealing to both humans and machines.

Friendly address

The first thing Google sees is your website address. Thanks to this locator, we can use a given page, without it, it does not exist. So make sure your domain name is as user-friendly and easy to remember as possible. Do not use numbers, diacritics, capital letters and spaces. The shorter the better.


The basis of positioning are keywords and phrases that must answer the inquiries of web users. So you need to get to know your audience in order to choose the right set of words. They describe the content of your website, influence its positioning by placing them elsewhere on the website. Create a word bank that matches your users’ intentions to streamline your strategy.

Body of the post

One of the most important aspects of on-page SEO is optimizing your website content. This means making sure that your titles, headings, and keywords are all working together to help improve your visibility in search engines. Be original, use natural language and write interesting texts that are substantive and linguistically correct. Spelling errors are a bane for web robots.


Additional materials, such as images or videos, are an important element on the website. They attract the attention of recipients and have a positive impact on the assessment of the quality of the content. However, take care of their high quality so that they do not slow down the page loading process.

Internal links

By linking to other pages on your website, you can help search engines understand the structure of your site and improve crawling. Plus, internal links can help boost the rankings of the pages you link to.

Mobile devices

One of the ranking factors for Google is responsiveness, i.e. adapting the website to smaller screen resolutions. We are talking about such mobile devices as smartphones and tablets. Additionally, it is worth remembering that as a result of updating the algorithms, it is the mobile address that is indexed by the search engine in the first place.

Page loading speed: Core Web Vitals

You cannot forget about the basic internet indicators that determine the loading speed of your website and its individual elements. Check the FID, LCP, CLS result in the Google Search Console panel and find out which elements need improvement.

Last words

These tips will help you get started on the right foot. Just remember to keep your content relevant and user-friendly, and you’ll be well on your way to ranking higher in search engine results pages. This checklist will help you make sure you’re covering all your bases, so you can start seeing results from your efforts. And if you don’t have time to learn to optimize yourself, choose Wicklow SEO company. This will be your mattress for a soft landing.

Main photo:geralt/pixabay.com

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