The Ins and Outs of Promoting Your Business Locally Using Google
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The Ins and Outs of Promoting Your Business Locally Using Google

It takes approx. 5 minutes to read this article

If you have an online business, it’s important to be visible to potential customers in your local area. Thankfully, there are plenty of ways to do this, and many don’t even cost money! This guide will walk you through some simple steps for getting your business seen by customers near and far through the effective use of Google tools.

Local SEO

Start local SEO by optimizing your company’s listings on the major search engines. Fill out the information you see on Google Maps, and include a link to your site and your social media profiles for potential customers to connect with you. Posting customer reviews will show up in local search results, so encourage customer feedback! This will also ensure that potential customers can find any events or giveaways that you may be running in the future.

NAP (name, address, phone number)

One thing you may want to do is list your business on a reputable directory like Yelp. Be sure to add all the information, including your name, address, phone number, hours of operation, and anything else they ask for in the form. If you want to ensure that no one can game the system just by trying different combinations in the search box, put an asterisk next to your name to verify that it’s not a spam listing. You should also try local SEO marketing techniques, such as optimizing your site with geographic keywords or reviews from customers near you.

Claiming your business listing

Google is the best place to start when promoting your business locally. Here’s how to claim your listing.

To create a local listing, you first need to enter the full address of your business in the top right search bar. Once that’s been completed, click Get started or Add. You will then be prompted with a list of various features and information you can add to your page, including contact information, hours of operation, photos and more.

Optimizing your page

Google ranks pages according to relevance, authority, and popularity. The first step is optimizing your page by specifying the location of your address (in the local search), including keywords relevant to your business (local SEO) and accurate contact information. Finally, develop an online presence by submitting your website URL to various directories and tagging photos and videos on social media sites with relevant hashtags.

Adding photos

With the help of Google Local, you can add photos, videos, websites, driving directions, hours of operation and more. Adding these details to your business listing will get more customer feedback, reviews and phone calls. It’s a great way to advertise for free! The only downside is that it may take some time before Google starts ranking your page in the search engine results pages (SERPs). So make sure to upload all information as soon as possible after opening up shop!

Local reviews management

One way to increase visibility for your business on Google is to claim local business pages with relevant information, such as opening hours and phone numbers. That way, you can answer questions from potential customers looking for a local service like yours before searching for you on Google. Don’t forget to list your contact information so that people can reach out immediately if they’re interested in hiring you. You might also want to add more photos or videos that make your company seem more personal and links back to other social media sites where people already know and trust you.

Callouts/optimization for mobile users

Mobile is the fastest-growing device market segment worldwide, so ensuring your blog is fully optimized for mobile is a good idea. If you’re running a local company, you’ll want to make sure you can use Google Maps for free. It will enable users to find out about your company or store in their area before they even think about stopping by. If you’re looking for SEO services that consider search engine rankings, look no further than Christchurch SEO services. They have many years of experience with boosting the visibility of businesses online. This service will be worth every penny with an affordable monthly fee and guaranteed results!

Managing citations/increasing citations count

Increasing your citation count will increase your rank on SERPs. You can also manage keywords, including updating to relevant keywords as needed. One key tip is to keep the location field updated with any new physical addresses or when business hours change at locations, too. If you have a brick-and-mortar store, update it on all social media accounts so that customers know where they can visit you in person. Add reviews from third parties like Yelp and Zagat (they use algorithms to filter out spam). When adding a new thought for your company, remember that it needs to be as personal as possible.

Main photo: Nathana Rebouças/unsplash.com

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