The Dos and Don’ts of Choosing an SEO Agency or Freelancer
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The Dos and Don’ts of Choosing an SEO Agency or Freelancer

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If you’re ready to take your business to the next level through search engine optimization, you might be considering hiring an SEO agency or freelancer to do the job. But how do you choose the best one? While there’s no magic formula, here are some tips and questions to consider when choosing an SEO agency or freelancer that fits your business needs best.

Know what you need

Before you search for an agency or freelancer, it’s important to know your needs. What kind of budget do you have? What is your timeline? What kind of results are you looking for? Once you know the answers to these questions, you can start looking for an agency or freelancer that can meet your needs. It may be a good idea to look at referrals from other companies in your industry, as they may have some connections with people who specialize in this area. Consider reviewing any social media profiles before hiring someone. The best Ottawa SEO agencies often have very professional-looking websites showcasing the best work on their portfolio page. Find out if they’ve worked on campaigns like yours, making them more qualified than others.

Know what questions to ask potential agencies

When looking for an agency or freelancer to help with your SEO, it’s important to know what questions to ask. This will help you weed out the bad apples and find the perfect partner for your business. Here are a few things to keep in mind:

  • What experience do they have? 
  • What industry knowledge do they have? 
  • How many people work at their company? 
  • What are their prices like? 
  • How long does it take them to deliver results (ex: time frame)? 
  • Can they provide references from past clients who we can contact to see how they handled your business needs?

Interview Candidate Agencies

You’ve decided that you need some help with your website’s SEO. But, before you start interviewing potential agencies or freelancers, you should keep a few things in mind. First, do your research. Make sure you understand what SEO is and what it can do for your website. Once you have a good understanding of the basics, you can start to narrow down your choices. It’s important to ask the right questions: What is your company philosophy? and How long has your company been in business? Questions like these will help you determine if they’re the right agency for you. The next step is to evaluate their portfolio; look at their recent work. Do they seem like they would be a good fit? Finally, make sure you check references. Talk to past clients and see how happy they were with the agency’s services; if everything checks out well, congratulations! You just found yourself a great SEO partner!

Finalize your Decision

You’ve done your research and think you know what you’re looking for in an SEO agency or freelancer. But how can you be sure you’re making the best decision for your business? Here are a few dos and don’ts to remember as you finalize your decision. 

First, ask yourself: Do I want a full-service SEO agency that will take care of everything from my on-page SEO and social media marketing to content creation and PPC management? Or do I just need someone to optimize my website content for search engines? 

Next, ask yourself: Do I want a freelancer who will work with me on specific projects, or do I want a company with its own team to help me manage all aspects of my online presence? What is my budget? How much time do I have available to commit to this project?

 The answers to these questions should help you determine whether you should hire a freelance SEO specialist or invest in a long-term contract with an SEO agency.

If your goal is more focused and measurable – such as ranking better in Google SERPs – then hiring an SEO specialist might be the right choice. On the other hand, if you want a service provider who can take care of every aspect of your SEO strategy without requiring extra input, it would be worth investing in an SEO agency Mississauga.

Main photo:pwddigitalagency/

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